Playhype: AI software for marketing, custom-built systems
Playhype combines data, AI and machine learning to build custom marketing software, based in Colombia. We build systems for marketing and sales (audience segmentation, automated reporting, a WhatsApp sales assistant, campaigns without a trafficker, a content engine) that the client company ends up owning. Every engagement starts from a measurable cost and ends with a working system running in the client's infrastructure, documented and handed off. We work with companies across Colombia, Latin America and the United States.
The problem
Your operation deserves a system built around it, one you can actually verify works and that's yours from day one. Your team loses hours every week on manual work a machine could do: reports, quality checks, lead follow-up. That's talent hours spent on operational tasks that technology can take on. Automating isn't the hard part: the hard part is building a system you understand, can measure, and actually own. That's what we do.
What we do
We find the marketing process that costs your team the most hours and build the system that replaces it. Our AI marketing systems catalog:
- Smart audience segmentation: We group your customer and lead base with AI by real behavior patterns, not manual rules, so every campaign speaks to the right person with the right message.
- Automated marketing reporting: We consolidate campaign, social and sales data into automatic reports that run on their own every week, no manual assembly. Up to 10 sources fit into one report your team or your clients actually read.
- AI sales assistant on WhatsApp: An assistant that handles, qualifies and follows up with leads 24/7 on WhatsApp, trained on your business and connected to your CRM, so no lead goes cold from a slow response.
- Automated Meta and Google campaigns, no trafficker needed: We implement and optimize ad spend with AI that shifts budget in real time toward what actually converts, instead of waiting for the end-of-month report.
- Automated content engine: We generate posts, carousels and short video with audio automatically and in multiple languages, and publish them to your channels in your brand's voice.
- Creative QC before anything goes live: We automatically validate that every creative meets format, brand and platform specs before it goes live, and track what's actually working. Nothing launches broken.
- AI cost analysis and optimization: We measure how much your operation spends on AI models (tokens, APIs, infrastructure) and optimize it without losing quality, on our own monitoring platform.
- Search and AI engine positioning (SEO/GEO): We optimize your site and content so you show up in Google and in the answers from ChatGPT, Claude and Perplexity. The same approach we use to position Playhype itself, applied to your brand.
- Market intelligence: competitor and market watch: Watches competitors and the market continuously, cross-checking multiple AI models instead of trusting one, so nobody has to review it by hand every week.
- Data-driven decisions, not gut calls: We combine your AI, software and marketing data into one system that tells you what to optimize, where to cut costs and what your next best opportunity is. Concrete recommendations, not one more dashboard nobody checks.
- Custom process automation: We build platforms that connect your systems, decide with AI and run full processes end to end, on their own, with human checkpoints where they truly matter.
- Systems that find customers and qualify leads: We build systems that find potential customers, qualify them automatically and hand your sales team only the ones that are actually worth their time.
- End-to-end AI software: full products: When the process to automate is the whole business, we build the product end to end: the same machinery we used to build RetroCup 2026.
How we work: three phases
Understand: we unify the data that lives scattered today (ad spend, sales, CRM, analytics) into one reliable source. Build: we design software architectures that integrate data, AI and machine learning into a single flow, with human checkpoints where they truly matter. Measure and hand over: we validate the system with your company's real campaigns, data and use cases, measure results and leave it documented and running on your own cloud, ready for your team to use from day one.
Who we help
We work with two kinds of businesses, with different problems and the same need: technology that actually works.
For marketing agencies
Extend your team with technology, AI and data. Websites, landing pages, web apps, automations, AI agents, integrations and custom software, delivered as an extension of your team. Built for agencies that need technical capabilities without building an engineering team in-house.
- Creative Quality Control: 80% less operational workload. AI agents that review ad creative and campaign assets before they go live.
- Ad Generation at Scale: 90% less operational workload. Automated creative production that keeps pace with campaigns running across dozens of accounts.
For growing companies
Build, automate and scale your digital operations. From marketing automation and data systems to AI workflows, internal tools and custom software, we build the infrastructure your team needs to move faster. Built for companies ready to turn manual processes into scalable systems.
- Automated Reporting: 85% less operational workload. Campaign and performance data turned into reports your team no longer builds by hand.
- Market Intelligence: 87% less operational workload. Always-on tracking of competitors and market signals, structured and ready to act on.
How it works
Six phases: understanding your operation, designing the solution architecture, developing the software, integrating it with your platforms and systems, validating it with testing and QA, and implementing it on your own cloud with full documentation. The client keeps full ownership of the system.
Success cases
- RetroCup 2026 (https://retrocup2026.com): we applied our full AI content and marketing machinery to a single product: 814 AI-generated players, 48 teams, content in 5 languages, campaigns and engagement running on their own. From idea to a live product with thousands of users.
- Asheria Marketing: a US Multicultural 360 Marketing Agency whose team ran reporting, talent scouting and asset QC by hand. We built the AI systems that now run that entire operation, a 60-70% improvement in their manual processes, so their team can focus on delivering high-quality work to their clients.
Who's behind this
- Javier Burgos, Co-founder, CEO & CTO. Tech Lead with 10+ years shipping software for US startups like Popmenu and Occupier and for Colombian enterprises like Ecopetrol, with deep experience across SaaS, FinTech, PropTech, Media and Restaurant Tech. Leads engineering and the business side: architecture, AI systems and product direction.
- Daniel Yepes, Co-founder, Director of Performance Growth Marketing and Sales. Performance marketing strategist with a track record leading growth for B2C and B2B brands across the US, EMEA, APAC and LATAM, including Comcast, Decathlon, Unilever, Vitality Bowls, Tanishq USA, Urano World and The Nature Conservancy. Connects strategy, paid media, data and technology to turn marketing spend into measurable performance.
Resources
- Alternative to a marketing agency in Colombia
- How to automate your company's reports with AI
- Automate processes without hiring developers
- Custom AI software in Colombia
- Automate your social content with AI
- Playhype vs a traditional agency
- What is AI process automation?
- How much does it cost to automate a company with AI?
- Looking for an AI marketing agency in Colombia?
- AI Sales Assistant on WhatsApp
Contact
Fill out the form at playhype.ai or email hello@playhype.ai. Colombia.