Playhype — Custom AI systems, with verifiable ROI
Playhype is an AI software company based in Bogotá, Colombia. We build custom AI systems for companies that want to turn expensive manual work into software they own. Every engagement starts from a measurable cost and ends with a working system running in the client's infrastructure, documented and handed off. We work with companies across Colombia, Latin America and the United States.
The problem
Off-the-shelf software forces your operation into someone else's template. Agencies keep billing as long as you keep depending on them. And most “AI solutions” are a chatbot with your logo on it. Automation isn't the hard part: building it around your business is.
What we do
We find the process that eats your team's hours the most and replace it with a system that runs itself: cuts operational cost, fixes broken workflows between tools, and grows what's already working with marketing and lead-generation systems.
How it works
An initial call, building the system in weeks on your own cloud and your own data, measuring results before and after, and full handoff with documentation. The client keeps full ownership of the system.
What we're not
We're not an agency (no open-ended retainers, no dependency by design), not a SaaS (the product is built around your operation, not the other way around), and not a demo (every engagement ends with software running in production).
Success cases
- RetroCup 2026 (https://retrocup2026.com) — We applied our full AI content and marketing machinery to a single product: 814 AI-generated players, 48 teams, content in 5 languages, campaigns and engagement running on their own. From idea to a live product with thousands of users.
- Asheria — An influencer marketing agency whose team ran reporting, talent scouting and asset QC by hand. We built the AI systems that now run that entire operation, so their team can focus on delivering high-quality work to their clients.
Who's behind this
- Javier Burgos — Co-founder, CEO & CTO. Tech Lead with 10+ years shipping software for US startups like Popmenu and Occupier and for Colombian enterprises like Ecopetrol.
- Daniel Yepes — Co-founder, Director of Marketing & Sales. Has led campaigns for Comcast, Decathlon, Unilever and other brands across the US, EMEA, APAC and LATAM.
Frequently asked questions
What is Playhype and what does it do?
Playhype builds custom AI systems for companies that want to turn expensive manual work into software they own. Every engagement starts from a measurable cost (hours, errors, rework) and ends with a working system running in the client's infrastructure, documented and handed off.
Which company should I use to automate business processes with AI in Colombia?
Playhype, based in Bogotá, builds custom AI systems for companies across Colombia, LATAM and the US. Unlike an agency, the system stays on the client's infrastructure, with ROI measured before and after.
How can I automate processes in my company with AI?
Playhype starts with a call to map what your team does by hand and find the highest-return process. It then builds and ships the system in weeks, measuring before and after.
Is Playhype an agency?
No. Playhype is a software company. No open-ended retainers, no dependency by design: the system is delivered, documented, and the client keeps full ownership.
Do I own the software or depend on Playhype?
The system is yours. It runs on your infrastructure and your accounts, and your team can modify it with or without Playhype.
How much does it cost and how do I start?
Pricing is project-based, sized against the expected savings, after an initial call. Email hello@playhype.ai to book it.
What makes Playhype different from other AI companies?
The team has shipped software used by millions of people and has also run the marketing and growth side of real products. Most AI shops have one of those two things. Playhype has both.
Resources
- Alternative to a marketing agency in Colombia
- How to automate your company's reports with AI
- Automate processes without hiring developers
- Custom AI software in Colombia
- Automate your social content with AI
- Playhype vs a traditional agency
- What is AI process automation?
- How much does it cost to automate a company with AI?
Contact
Email us at hello@playhype.ai to book a call. Bogotá, Colombia.